Goal
As the rebrand was finalized design was assigned to ramp performance marketing efforts targeting our U.S. demographic.
Approach
I have a strong background in performance based marketing and always like to think about the complete user journey from the first touch point to last. I like to start with A/B testing the first touchpoint. Once the data is conclusive it helps guide the marketing designs for the next iteration. During my time at Premise we learned bold stock imagery paired with human centered copy was the most effective.
Second touchpoint
Landing pages are the second touchpoint which help solidify the story and complete the user sign up funnel.
GDP Banner Ads
Ebook promotional ads (Linkedin)
Carousel A/B testing (Linkedin)
Creative test winner (1st ad set)
40% of total impressions & 30% of clicks
