Audience
All Premise contributors (B2C) who have cashed out within 6 month timeframe.
Team
Lead Designer (Katherine Dwyer)
Supporting Designer (Ryan Pang)
Product Marketer (Drew Frierson)
Goal
Introduce a new product market offering to our platform showcasing the new crypto payout.
Approach
Design a sub brand within our current brand. Requirements included designing a full campaign including: promotional materials, splash page, landing page and marketing promotional swag.
