KATHERINE Dwyer

Lead designer exploring visuals to promote an Instacart promotion. The end goal was to make sure it was accommodating for animation.

The campaign was a success in driving an increase in engagement and conversions (+220% CTR, +80% CVR)

A/B tested 10% off, 15% off, 20% off, 30% off, & 50% off. 50% off outperformed all.

On the side I enjoy practicing illustrations.

For the first ad, I created the illustration in Figma with the pen tool. This ad made it on the top 10 tech performing campaigns list.

Lastly, the illustrations you see at the bottom were done for HealthIQ’s social platforms. I used stock imagery and drew over the images with my apple pencil on my ipad to help give it more of a branded touch.